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Yoder Real Estate

In a company where entrepreneurship and out-of-the-box thinking are key drivers of our success, we welcome industry leaders who challenge the norms and are looking to take their business to new heights. The fastest growing real estate company in Grand Rapids is growing again! Talented? Skills under utilized? Looking to make a difference with your work? Seeking a team/family first culture? Let us know why we should consider you to join our team.

Friday, September 1, 2017

Which Role Is Best for You—Buyer’s Agent or Seller’s Agent?


Knowing whether you’re better suited to be a buyer’s agent or a seller’s agent means knowing which personality profile you’re more aligned with.

Looking to improve your real estate career? We're here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with us, contact us at (616) 942-2449 or careers@yoderrealestate.com.


Whether you’re thinking about switching careers and entering the real estate world or you already work in real estate and want to make a transition, you might be wondering which role you’re better suited for: a buyer’s agent or a seller’s agent. 

This is a great question, and it’s one we get a lot. 

I know a lot of agents who do both. On my team, though—we don’t. We have listing agents and buyer specialists. The reason we keep these positions separate is we believe in specializing. This isn’t the only way to do business, but it’s the way we’ve found to be most effective.

I personally believe that a listing agent’s skill set and talents are specific to their role and a buyer specialist is good at other things altogether. Allow me to elaborate. 
Consider which one of these profiles you’re more aligned with before choosing a position.
Listing agents are typically marketing-based individuals. They have a clear sense of the marketing process because theirs is more of a marketing position. They also have the innate ability to have tougher, more strategic conversations with sellers. This means delivering bad news when things go wrong and then being able to regroup, stay focused and positive, and get the job done. 

If you’re looking at the DISC profile, a listing agent is someone with more of a high D personality. 

A buyer’s agent, on the other hand, is more of a high I personality, meaning they’re more sociable and more apt to be out in the field showing homes and setting up contracts for their clients. In other words, buyer’s agents are relationship-building individuals. 

If you think you want to specialize your real estate career, consider which one of these profiles you’re more aligned with before choosing a position. After that, choose a team that allows you to slide into that role and learn it well enough that you can master it at the highest level. 

If you have any questions about what role is right for you, don’t hesitate to give me a call or send me an email. I’d be happy to sit down and talk with you.